The NCAA just got a lot poorer...
Updated: Jul 2, 2021
I'm sure it was not what the NCAA or member schools wanted to hear, but the Supreme Court of the United States voted unanimously against the NCAA's policies and procedures of student-athlete compensation, or lack thereof.
Justice Kavanaugh: “Traditions alone cannot justify the NCAA’s decision to build a massive money-raising enterprise on the backs of student athletes who are not fairly compensated. Nowhere else in America can businesses get away with agreeing not to pay their workers a fair market rate on the theory that their product is defined by not paying their workers a fair market rate.”
Justice Gorsuch wrote for the court that the NCAA sought “immunity from the normal operation of the antitrust laws,” which the court declined to grant.
So now, schools can offer some pretty sweet education-related perks to entice that talent to sign. The NCAA is also in the process of rewriting its rules to allow student-athletes to be compensated for name, image, and likeness. In Roll Tide country money is practically no object. I wonder if a Bentley would be considered "education related" since it helps the student get from class-to-class. A Rolex helps the student get to class on time. Living in a "mansion-dorm" would ensure better rest and study habits for the student.
Yep. I can see a lot happening there. That, combined with NIL monies coming from rabid fans, a student-athlete could kiss the NFL goodbye on his stacks of college cash alone. Like I said: sweet.